Air Jordan Dub-Zero Why all the Fuss about Attract -

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v class="googleright">Attraction Marketing has been around for awhile now, but it is all the rage in today's network marketing/MLM industry. Not everyone is convinced though, especially your network marketing veterans,[link widoczny dla zalogowanych], who tend to put more stock into the hard work of pursuing prospects instead of the other way around. Attraction Marketing teaches you to position yourself to have people chase you, as Mike Dillard would say, "with credit card in hand, ready to buy". But before we get too far into Attraction Marketing, lets take a look at the alternative.
We are all aware of what Seth Godin calls "Interruption Marketing". We are confronted with it all day everyday, pretty much everywhere we go. We are interrupted by commercials on television or on the radio, when trying to enjoy our favorite programs. You get on a bus or train,[link widoczny dla zalogowanych], and there are generally advertisements alongside the outside of the vehicle, as well as all throughout the interior. You're pitched products in the urinals of public restrooms, along the sides of building, on your grocery carts, public benches, airports, everywhere you go there are advertisements of some sort competing for our time and attention. The sheer magnitude of these advertisements would drive us nuts, if we didn't learn how to tune most of it out.
In network marketing, it takes the form of cold-calling, or a lot of the spam that you get in your email inbox, rudely ambushing you with claims of mega-money if you sign up today. Of course, there are those old friends or relatives that suddenly reappear in your life after long absences,[link widoczny dla zalogowanych], and you're real flattered that they thought of you until they start pitching their network marketing opportunity at you out of the blue. And in almost every case, they are trying to sell you something that you have no interest in buying.
Attraction marketing has its roots in yet another Seth Godin popularized term, "Permission-based marketing". According to Seth, this alternative to Interruption Marketing "offers the consumer an opportunity to volunteer to be marketed to", and by only talking to volunteers this "guarantees that consumers pay more attention to the marketing message".
Mike Dillard, with his book "Magnetic Sponsoring" took the idea of Attraction Marketing to a whole new level and attracted tons of followers who grabbed these concepts and ran with them. I mean, who would you rather talk to about your business, a potentially hostile stranger or somebody who is calling you because they are interested in your business or in something else you have to offer? The latter, I'm sure. Mike teaches you how to promote yourself as opposed to a business or a product, since people tend to join people instead of businesses. He teaches you how to increase your value to others so that see you as a leader they want to be associated with. He introduces the concept of the 'funded proposal', where instead of pitching your business on the front-end you, you offer an inexpensive generic product to the prospect to generate revenue to fund your advertising. He teaches you to first develop a relationship with the prospect,[link widoczny dla zalogowanych], and THEN introduce your business after a relationship and TRUST is established. I highly recommend "Magnetic Sponsoring" to everyone who has a interest in marketing and/or sales, online and offline.
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